VI-JOHN Lip Guard Classic nourishes lips that always look and feel their best. Its pampering formula provides rich care and essential protection from drying out for sensationally soft lips. Your lips are much thinner than the rest of your body, it chaps and peels so easily and hence ideally should be kept moisturized with a lip care product. The pampering formula with shea butter and panthenol provide a 12-hour care effect leaving your lips sensationally soft and effectively protected from drying out. Our lips tend to constantly develop a layer of dead skin cells. The process of regeneration happens only when this layer is eliminated